christiaangunther.com
art director and digital story teller
about
CHRISTIAAN GUNTHER
Art director and digital marketing expert and innovative leader with 20+ years of D2C marketing experience, specializing in executing a brands vision to showcase product by conceiving and executing creative concepts to ultimately convert to sales. On time and within budget.
Art Director-Accenture Song/The North Face November 2023 -present
Responsible for on-set art direction to maintain KPI and ensure best in class images in line with brand guidelines.
Creative lead on photoshoots to execute and maintain deliverables based on due dates.
Collaborate with the production team to develop model casting and training and vetting and training local crew of photographers and stylists.
Create shot lists for campaigns servicing various channels and platforms including e-commerce, digital advertising, social media and wholesale partners.
Lead in post-production responsibilities for selects, retouching and on time delivery of assets to teams and cross functional partners.
Ensure that images are of the highest quality and maintain lighting, posing and styling standards within deadline and budget.
Collaborate with cross-functional partners including Accenture, North Face and REI to ensure best in class assets and business practices.
Art Director-Springtex International June 2017 -present
Create and mange customer experience calendar.
Present to clients to conceive and execute creative vision for editorial and e-commerce assets.
Review and hire talent to execute vision including models, H&M, photographer's, stylist and digital techs.
Foster and maintain all PR and influencer relationships.
Maintain clients database and manage and create marketing emails
Manage digital media advertising budget
Monitor metrics and conversion and adjust campaigns accordingly
Build brand awareness through innovative partnerships and collaborations.
Art Director- BCBGMaxAzria Group, Los-Angeles Jan 2014 -May 2017
Hire, build and manage marketing, PR and social media teams.
Manage overall e-comm experience incl. CRM, product assortment and promotions.
Executed creative vision of brand and business goals across multiple digital platforms.
Managed customer acquisition and retention via e-mail and social campaigns.
Analyzed data and metrics (inc. google add words) to maximize business goals.
Created and maintained budgets for digital media marketing initiatives.
Worked with MARKETING and PR to pitch and execute innovatove strategies.
Spearheaded and managed collaboration with external brand partners: Elite Models, GlamSquad, Mattel(BARBIE) , OPI, “E” television and BRAVO.
Created and produced in-house influencer program to showcase brand.
Education:
BA in Fashion & Digital Design, Academy of Art University, San Francisco Jan 1998- Jan 2004
I live by the words that you must love what you do and be challenged and inspired by your career.
